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Who we are

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Delivering Insight that makes an Impact

Acuity focuses on delivering insight that directs performance improvement and has a positive impact on housing providers and their residents. 

Our core values are embedded in everything we do, guiding all our actions, decisions, and interactions.  

Values

Our five core values are embedded in everything we do, guiding our actions, decisions and interactions as we strive for excellence in all aspects of our work.

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Respect

We believe that everyone should be treated with consideration and dignity. We embrace diversity and recognise the importance of each person’s unique perspective. 

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Integrity

We are committed to operating in an ethical, honest and open manner. We believe transparency forms the cornerstone of meaningful collaboration. 

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Teamwork

We are dedicated to fostering effective partnerships with our clients and associates. We actively seek opportunities to form valuable alliances with others. 

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Innovation

We believe in proactively responding to societal and technological changes and continually strive to enhance the quality and effectiveness of the services we provide.  

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Value

We have the utmost respect for our clients and are steadfast in our commitment to providing impactful services that offer excellent value for money.

Our Team

Allow us to introduce you to some of the key members of the Acuity team. Our diverse and friendly team is passionate about the sector, committed to helping our clients succeed and adept at handling challenges. 

Alongside our core team of enthusiastic and experienced professionals, we collaborate with a broad network of associates. This gives us the flexibility to tailor teams or packages that align with the evolving needs of our clients and the specific requirements of each project. 

Denise Raine

Director & Head of Research
With over 30 years of market research experience in the social housing sector, Denise heads up satisfaction and research - advising on survey design, sampling, project management, reporting and presentations, either for her clients or supporting our other client managers. Denise also leads on tenders and sector knowledge.
Loves walking, travelling and wild swimming - in the UK and France!

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Alison White

Director
Alison has worked in market research for 20 years and is a full member of the market research society. She joined Acuity in early 2020 and works alongside Denise to head up the satisfaction and research team. Alongside project management, Alison is currently working hard on transferring all projects to our exciting new platform Forsta.
Sometimes found in exotic places (not enough she says!), and partial to Karaoke 

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Colin Slocombe

Operations Director
Colin joined Acuity in June 2022 and as Operations Director is responsible for some key business areas. Colin has over 20 years of experience in undertaking research activities for a variety of clientele including the social housing sector. He has overall directorship of our CATI telephone team and ensures the quality and timeliness of 250+ projects.
Enjoys playing golf and taking part in the occasional park run

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Adam Jewitt

Client Manager
Adam has over 10 years of experience in commercial research and behavioural psychology across several sectors, including retail, elite sport, hospitality, telecommunications and social housing. He joined Acuity in April 2023 from Acis Group, where he led the research function. Adam assists Denise in client management and project delivery.
Sometimes found hiking, playing football or reading books

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Heather Metivier

Project Administrator
Heather has worked for Acuity as a Project Co-ordinator for over ten years and prides herself on customer service excellence. Heather leads on project contracts, covering letters, mix-mode surveys and postal fieldwork.
Loves her dogs – has 8 in total!

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Peter Stephenson

Head of Data & Analytics
Peter has worked in data and research for the past 20 years across several sectors. He joined Acuity in August 2023 from Karbon Homes, where he led on all internal research, including a wide-ranging customer satisfaction framework. He is currently working on the migration of all surveys over to our new platform Forsta.
Loves all sports and currently teaching his kids how to cycle

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Pete Lomax

Senior Researcher
Pete has worked for different local authorities and housing associations, principally in the South West, as well as for Housemark. He has been working with Denise for over twenty years and is one of our highly experienced report writers. Additionally, Pete runs training sessions and delivers presentations feeding back survey results to staff, senior management and boards.  
Keen sportsman and Liverpool FC fan, who loves spending time with family

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Jason Thompson

Research Manager
Jason has been with Acuity since June 2021. With an MSc in Forensic Psychology and a BSc in Psychology, Jason seamlessly applies his academic background to our work. He coordinates CATI projects, manages report writing, conducts high-level analysis, and provides support across all areas of our business. Additionally, Jason leads our quarterly client briefing with Denise.
Enjoys camping and dog walks – with any dog he can borrow!

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Hannah Kew

Research Manager
With over 15 years of experience in market research, Hannah has been project-managing surveys for clients in the social housing sector over the last five years. Hannah joined Acuity in 2024 and will be happy to assist with any enquiry should Denise not be available.
Has a passion for musical theatre, Disney and baking

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Beth Leathley

Research & Marketing Executive
Beth joined the Acuity team in June 2022. Since completing her MA in Public History, Beth has worked in several research and engagement positions involving content creation, project coordination and high-level independent research. Beth leads on Acuity’s visual outputs and contributes to a variety of other business areas, including report writing. 
Lover of art galleries, coffee shops and city breaks

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Lesley Vuskans

Business Support Officer
Lesley has worked within the social housing sector for over 20 years mainly in resident involvement. She semi retired but joined Acuity in 2019 as a telephone interviewer. With her considerable housing background Lesley soon switched roles to become our business support officer covering a wide variety of business areas.
A passionate gardener and loves baking!

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István Fónagy

Senior Survey Programmer
István has worked as a survey programmer for 7 years and has experience in Forsta Plus, Forsta Surveys, and Nebu. He joined the Acuity team in November 2023 and is responsible for the implementation of the core part of the scripts, layouts, and standards in the Forsta platform.
Love movies, books, and generating images with AI

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Quality Assurance

We are determined to maintain the highest standards in all the work that we undertake, and to this end, we use our own, rigorous quality approach. Every project phase incorporates an element of Quality Assurance, and the Project Director takes responsibility for ensuring that all work is reviewed against the relevant QA standard.

We adhere to distinct QA standards for different types of work, whether it is building a database or designing a questionnaire, but each standard is designed to guarantee that:

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