Acuity has announced the appointment of Elaine Middleton as Commercial Director.
Elaine brings extensive experience from across the social housing sector, working with both landlords directly and those working in partnership with the sector. In this role, Elaine will be responsible for driving added value for members and clients, bringing new products and ideas to the sector, strengthening client relationships, and supporting the delivery of strategic initiatives.
“I’m so excited to be joining Acuity at such an important time,” said Elaine. “This organisation has a strong reputation for delivering both high-quality research with actionable insights, as well as an engaged membership base tailored to those smaller housing providers across the UK.
I look forward to working with the team to build on these foundations, accelerate positive change, and unlock new opportunities for growth.”
Elaine works for a number of organisations across the social housing sector and has held senior roles at Housemark, Mobysoft, and with a number of social landlords across the UK.
Denise Raine, Managing Director at Acuity, commented:
“We’re delighted to welcome Elaine to the team here at Acuity. Elaine’s commercial expertise, balanced with a real commitment to social purpose and the sector, will be invaluable as we continue to scale and evolve. It’s the perfect time for us at Acuity – we have big plans and huge ambition, and this appointment will help us do even more in the sector.”
About Acuity
Acuity is a UK-based research, insight, and data services organisation and a specialist provider of Tenant Satisfaction Measures (TSM) surveys for English social housing landlords, supporting a growing number of providers in meeting regulatory requirements.
We specialise in delivering evidence-led intelligence to support performance improvement across the housing sector.
Acuity works with housing providers and related organisations to help them better understand customer experience, service performance, and operational effectiveness, translating robust data into actionable insight that drives continuous improvement.
Our services include TSM survey delivery, customer satisfaction research, benchmarking programmes, data analysis, reporting, and insight-led consultancy. All work is underpinned by robust methodologies, quality assurance, and alignment with regulatory requirements and sector best practice.
Acuity is known for its collaborative approach, working closely with clients to design tailored research solutions that support strategic decision-making and improved outcomes for residents.
Our multidisciplinary team includes experienced researchers, analysts, and client relationship specialists with deep expertise in the social housing sector.
If you’d like to learn more about what we do and how we can help, please contact us.